With less than 60 days to go before the BRITS 2010 Snow & Music Festival hits Laax, Switzerland, organisers are excited to announce the brand new Garmin Speed Challenge and the return of the Red Bull Homerun and much loved Cushe Airbag at this year’s event, 21st – 28th March 2010.

This bevy of additional, exciting events including the admission into all of the BRITS club nights, and the chance to demo the latest equipment from our hardware sponsors is absolutely FREE for all BRITS revellers when they arrive in Laax and flash a BRITS festival wristband fixed firmly around their wrist.

Garmin, the global leader in satellite navigation and creators of a series of GPS devices geared toward the snowsport enthusiast, will be introducing the brand new Garmin Speed Challenge at this year’s BRITS. Throughout the week revellers will charge the slopes to register a fastest time to be displayed upon the Garmin Leader board positioned centre stage at the Après Arena. Destined to spark post-slope boasting and debate, the Garmin Speed Challenge winner will naturally receive bragging rights plus a trip to The BRITS 2011 to defend their crown.

Back by popular demand Red Bull Homerun will finish off the high-speed BRITS action spectacularly on Saturday 27th March, when hundreds of competitors race en-mass from the top of the mountain to the bottom five miles below. The starting line sees an army of skiers and snowboarders jostling for position before racing to their kit – Le Mans style – and then tanking it flat-out all the way to the bottom for glory

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Known for their innovative way of doing things, BRITS official footwear partner, Cushe will be on hand again this year to offer some extra slope time on the Cushe Air Bag. Situated in the heart of the Après Session Arena, it will give the maverick an opportunity to push the boundaries all week, and set the scene for the Cushe Huck Fest, a one night only all-comers contest encouraging BRITS wristband holders to throw their inhibitions to one side and their bodies skyward for crowd appreciation and a haul of Cushe prizes.

Amazing package deals for the BRITS are available and start from as little as £230* per person, which includes – seven nights’ accommodation, seven days lift pass and an event pack containing an exclusive BRITS Ignite beanie and BRITS festival wristband giving access to the Club Nights and discounts. To book one of the package deals go to: www.brits10.com

The BRITS, which is part of the Swatch TTR World Snowboard Tour, would not be possible without its highly supportive sponsors: Animal, Trespass, SNO!zone, Cushe, Snow+Rock. Demo partners: DC, Ride, K2, Line and Volkl Ski’s. Media partners: Whitelines, Dark Summer, Skiclub.co.uk, Natives.co.uk, Metrosnow.co.uk, Extreme Sports Channel, Spiked and Snowboardclub.co.uk. Destination partners: Switzerland Tourism and Laax