Snowsport GB annouce one of its biggest event, in Laax from 10 to 17 march: The Brits! As a 3 Star, this event will rapresent the top moment of the british calendar which includ many 1 and 2 star competition in the “AIM Series”.

TTR Ranking Gives AIM Series Star Status
Small Step for TTR, A Huge Step for UK Snowboarding

The AIM Series – the National Snowboard Championship Circuit – has become the first UK event to gain TTR World Snowboard Tour Ranking. All riders that have competed in the 2006 AIM Series to date have been given World Ranking points. Currently placed in 8th position Worldwide is the UK’s very own Shaun White, 13 year old Jamie Nicholls, who after competing at every AIM Event is placed directly beneath Norway’s super-kid, Mikkel Bang.

Due to demand from Nations such as Great Britain, the World Snowboard Federation (WSF) has taken control of 1(one), 2(two) & 3(three) Star Ranking events which feed into the TTR World Snowboard Tour. Integration within this Tour through partnership with the WSF provides AIM Series competitors the ability to measure their performances against the World’s best, and provision of an overall World Ranking Position. Spencer Claridge, Director of Soul Sports, organisers of the AIM Series explains – “It is difficult to emphasise adequately just how pivotal this progression could prove in raising the professional attitude and ambition of British athletes”.

Each AIM Series event has been given a Star Ranking, in recognition that the events serve to develop and promote the UK’s best amateur and professional freestyle snowboarders. The organiser’s attention is now firmly focused on the Rookie to Pro stepping-stone process that this partnership encourages and pushing UK snowboarding to the next level.

AIM Series & TTR Ranked Events:
Artificial AIM Series Events = 1 STAR
Indoor AIM Series Events = 2 STAR’S
The British Championships AKA “The Brits” = 3 STAR’S

The AIM Series would not be possible without its highly supportive sponsors: Orange, Trespass, Animal, ThirtyTwo, Etnies, Snowlife.org.uk, SNO!zone, Salomon, Ride, K2, Zeal Optics and Nixon. Official retail partners TSA and Ellis Brigham. Media partners Snowboardclub.co.uk, Natives.co.uk, Dark Summer and Whitelines.

The Brits 2007

The British Snowboard and Freeski Championships, returns to Laax, Switzerland, from the 10th – 17th March 2007 for the ultimate snowsports festival of the year – The Brits. To help make it even more affordable and easier to get from your sofa to the slopes, The Brits have teamed up with Laax, Swiss International Airlines and Transfer Intelligence to offer some amazing package deals and exclusive rates on flights and transfers out to the event.

· Flights to Zurich are available at an exclusive rate from London (Heathrow or City) – Zurich £100 and Manchester – Zurich £136 including taxes
· Transfers from Zurich to resort are from as little as £40 return
· Packages start from as little as £199pp, which includes 7 nights Bed & Breakfast, 6 days lift pass, festival wrist band (access to event clubs and bars) and event bag (DVD, T-shirt, event programme)
To ensure you don’t miss out on being a part of this legendary event, check out the Brits website to book now – www.aimseries.com

The Brits, now ranked as a 3-star TTR event, is a true celebration of everything that is great about UK Snowboarding and Freeskiing, uniting kids, rookies, top pros and Olympians to compete in Halfpipe, Skiercross, Snowboardcross, Big Air and Slopestyle disciplines. Part competition, part music festival, the Brits offers a mixture of the best of British snowboard and freeski action, alongside cutting edge tunes in Europe’s premiere freestyle resort.

The Brits would not be possible without its highly supportive sponsors: Trespass, Animal, ThirtyTwo, Etnies, Snowlife.org.uk, SNO!zone, Salomon, Ride, K2, Zeal Optics and Nixon. Official retail partners TSA and Ellis Brigham. Media partners Snowboardclub.co.uk, Natives.co.uk, Dark Summer and Whitelines. Official destination partners Switzerland Tourism, Swiss International Airlines & Laax.

Contact
Joanne Brown – PR
Direct T: 01273 687788 Ext: 22, Fax: 01273 620877
B5, Enterprise Point, Melbourne Street, Brighton, East Sussex, BN2 3LH
SOUL SPORTS PR, Events & Athletes – www.soulsports.co.uk/press