Swatch TTR announces the official brand partners for 2010/11

Scoul, Switzerland– January 18, 2011: TTR (Ticket to Ride) Pro Snowboarding is proud to announce the official brand partners of the 2010/2011 Swatch TTR World Snowboard Tour. Through four different levels of partnership, the TTR has joined forces with some of the snowboard industry’s most influential brands with the collective goal of creating the highest quality and most authentic competitive snowboard environment in the world. In addition to support within the industry, TTR has also renewed the title sponsor relationship with Swatch, who has been TTR’s major sponsor for the past four years.

The TTR would not be where we are today if it wasn’t for the continued support from Swatch and all of our industry brand partners,” says Reto Lamm, president of TTR Pro Snowboarding. “It is so great to see so many different brands come together as a community to support a tour that is so important to the riders and to the sport as a whole. A huge thanks goes out especially to our Platinum partners, Burton and Nike 6.0, for standing behind the TTR.”

TTR is pleased to have Burton and Nike 6.0 back as Platinum partners for the 2010/11 season and looks forward to a successful season ahead. Burton has been a strong supporter of the TTR World Tour as an industry partner and an event organizer since the beginning, and continues to be a huge part of the tour through the dedication of operating the Burton Global Open Series, which has become a powerhouse series of 5Star and 6Star events.

“Burton has been involved with the TTR World Tour since day-one and is proud to continue to be involved with the tour as both a partner and event organizer,” says Liam Griffin, Global Events Director at Burton. “A partnership between Burton and TTR is a no-brainer since we share the same mission of providing quality competitive experiences for riders of all levels.”

Nike 6.0 has also returned as a top-level partner with TTR for the second year running and has recently announced their involvement with the 6Star Air & Style Munich as the official title sponsor.

“Nike 6.0 is pleased to partner with TTR for a second year,” says Debra Friedman, Global Brand Manager at Nike 6.0. “It is great to work with an organization that shares Nike’s vision of supporting pro riders through innovative events that showcase the best snowboarding to audiences of all caliber of rider. We are thrilled to extend our relationship through our title sponsorship of the Munich Air & Style event.”

On the Gold level, TTR has partnered with Voelkl, TSG and Zimtstern, and with Volcom, DC, Oakley, Sweet Protection, Blue Tomato and Roxy on the Silver partner level. TTR also introduced a Bronze partner level this season where Ride Snowboards, O’Neill, K2, Kissmark, Adidas Eyewear and the One Life Crew have all come on board in support of the TTR. The overall mission of the TTR World Tour is create the highest quality competitive snowboard environment in the world using authenticity, accessibility and innovation as guiding principals and all of the brand partners, from the Bronze level up to the Platinum level, are investing in this common goal.

Please have a look at the websites for more information on TTR’s title sponsor, partners and the athletes they support

Swatch: www.swatch.com
Burton: www.burton.com
Nike 6.0: www.nike6.com

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