Everything is set for the Brits kick off. From 10 to 17 march, best english riders will compete in Laax for the national titles and for a week full of parties. Follows last updates and the announcement of Animal Slope Style, Quick Silver Big Air and SNO!zone Halfpipe Championships.

 

The organisers of the British Snowboard and Freeski Championships are excited to announce that Quiksilver has joined forces with the current impressive line up at the forthcoming BRITS 10th – 17th March 2007, Laax, Switzerland, to take the title of the Quiksilver British Big Air Championships and introduce the new head-to-head format.

It’s hardly surprising that the Snowboard Big Air Championships is a major draw at the BRITS, with the country’s top names throwing down over Laax’s incredible kickers. Last year’s spectacle saw World class performances from genuine World class athletes such as Scott McMorris, Danny Wheeler, James Thorne & Jenny Jones, but it was new comer, Nate Kern, who took the BRITS by storm, stomping the first ever cab 1080 seen at the BRITS to secure the Championship title.

The 2006 Freeski Big Air Championships stepped up to demonstrate that it is rapidly becoming as fiercely fought as the Snowboard Champs, producing some crazy switch corked 9’s from eventual Champ Joe Tyler while Naomi Edmondson once more stamped her dominance in the event as she took the Big Air Championship title for the second year running. So if last year’s BRITS and this season’s AIM Series are any indication, then the Quiksilver Big Air Championships promises to push the envelope further and is sure to provide an opening for our new rising stars to emerge.

Monday 12th February 2007 – Taking the title rights for the British Halfpipe Championships at this year’s BRITS 10th – 17th March 2007 is the UK’s premier indoor real snow slopes – SNO!zone. After an inspirational Halfpipe Championships in 2006, standards are set to soar at this years newly titled SNO!zone British Halfpipe Championships, with the UK’s best Halfpipe riders, including Olympians Dan Wakeham and Lesley McKenna set to lead the charge.

The Halfpipe discipline may only make up a quarter of the overall BRITS pie, but what a seriously meaty portion it proved to be last year, with ground breaking riding from the talented GB snowboard team and the mighty freeski pipe wizards. Paddy Graham, current Freeski Halfpipe Champion was easily pushing 6m out of the coping, whilst Snowboard Halfpipe Champ Dom Harington landed the first ever 1080 seen at the BRITS!

 

Animal Steps up to own British Slopestyle Championships
*******BRITS 2007 News Update*******

Wednesday 31st January 2007 – The BRITS 2007 are pleased to announce that UK industry brand Animal has stepped-up and unfurled its freestyle wings to take the title of the Animal British Slopestyle Championships at the forthcoming BRITS 10th – 17th March 2007, Laax Switzerland.

Highly regarded as the jewel in the freestyle crown, the Slopestyle discipline is all about style, skill and technicality, rolling all of that into creative lines and clean landings. A favourite discipline amongst the kids, the Animal Slopestyle Championships promises to deliver a display of the most progressive snowboarding and freeskiing talent the UK currently has to offer. Taking place on Laax’s world renowned freestyle course, the Animal British Slopestyle Championships are set to be a major highlight of the week.

The BRITS, now ranked as a 3-star TTR event, offers a mixture of the best of British snowboard and freeski action, alongside cutting edge tunes in Europe’s premiere freestyle resort of Laax, Switzerland. To help make it even more affordable and easier to get from your sofa to the slopes, The BRITS have secured some amazing package deals starting at £199pp including accommodation and lift pass, plus exclusive rates on flights and transfers out to the event. To ensure you don’t miss out, check out the new BRITS website to book now – www.aimseries.com

The BRITS would not be possible without its highly supportive sponsors: Trespass, Animal, ThirtyTwo, Etnies, Snowlife.org.uk, SNO!zone, Salomon, Ride, K2, Zeal Optics and Nixon. Official retail partners TSA and Ellis Brigham. Media partners Snowboardclub.co.uk, Natives.co.uk, Dark Summer and Whitelines. Official destination partners Switzerland Tourism, Swiss International Airlines & Laax.

 

· For more information on the BRITS, contact Pippa@soulsports.co.uk or Joanne@soulsports.co.uk Tel: 01273 687788 or check www.aimseries.com
· The AIM Series incorporates three Artificial (dryslope) championships, three Indoor (real snow) championships, and the British Championships in the European Alps, AKA “The BRITS”.
· The AIM Series – the National Snowboard Championship Circuit – is the only UK event to gain TTR World Snowboard Tour Ranking.
· AIM Series & TTR Ranked Events: Artificial Events = 1 STAR, Indoor Events = 2 STAR’S, The BRITS = 3 STAR’S for more information and to find out where UK riders are currently Ranked check out: www.ttrworldtour.com