The BRITS Music & Snow Festival

EVENT TYPE

Banked Slalom

Date

20 March 2011 - 27 March 2011

The BRITS Music & Snow Festival

EVENT TYPE

Banked Slalom

Date And Time

20 March 2011 - 27 March 2011

With only four weeks to go before the BRITS Music & Snow Festival hits Laax, Switzerland, organisers are excited to announce the return of the Cushe Airbag, Garmin Downhill Challenge and fabled BRITS Homerun, and to reveal the new Official Beanie of this year’s BRITS which runs 20th – 27th March 2011.

At this year’s festival were giving all BRITS wristband-holders the chance to put the pedal to the metal during the Garmin Downhill Challenge and BRITS Homerun, throw style out of the window on the Cushe Airbag and demo the latest ski and snowboard equipment from all of our hardware partners.

 

Garmin, the global leader in satellite navigation will once again be throwing down its Garmin Downhill Challenge gauntlet. Throughout the week BRITS wristband holders can loan Garmin devices and charge the slopes to register lightning speeds. The fastest male and female skiers and snowboarders displayed upon the Top Gear style Garmin leaderboard in the Après Arena will win themselves a brand new Garmin Forerunner 310xt device worth £300!

Footwear partners, Cushe will also be offering extra slope time on the Cushe Air Bag. Set in the heart of the Après Arena, get ready for some ill-advised inverted action, made safe by a very Cushe landing. Wednesdays Après session will also host the Cushe Huck Fest offering a haul of Cushe and cash prizes.

Back by popular demand The BRITS Homerun will finish off the high-speed action spectacularly on Saturday, when hundreds of excited folk race en-mass from the top of the mountain to the bottom five miles below. You’ve all seen the footage, so why not come and take part?!

New headwear brand, Funi have also teamed up with this year’s event to create the official 2011 BRITS Beanie, which will be gifted to everyone who books an official BRITS package. Not stopping there, Funi are also offering a special BRITS 20% discount code on Facebook. You can custom design you’re own with over 30 colours to choose from and everything: www.facebook.com/snowtour

If you still haven’t booked to come out to the BRITS yet, with seven nights’ accommodation, six day lift pass, Funi beanie and festival wristband from only *£255, it’s the most affordable way to get from your sofa to the slopes this season, so get booking – www.the-brits.com

The BRITS, which is part of the Swatch TTR World Snowboard Tour, would not be possible without its highly supportive sponsors: Giro, Protest, Trespass, SNO!zone, Cushe, Garmin and Snow+Rock. Demo partners: Ride, Salomon, K2 & Volkl snowboards and Line & K2 skis. Media partners: Whitelines, Huck, Flipside, Extreme Sports Channel, Downdays.eu, Skiclub.co.uk, Natives.co.uk, Metrosnow.co.uk and Snowboardclub.co.uk. Destination partners: Switzerland Tourism and LAAX.