Whilst the headline acts have yet to be confirmed, you can be guaranteed an eclectic mix of daily live après ski music, a banging big name act, a hedonistic fancy dress party and a different DJ or live band every night. Previous acts have included Pendulum, The Correspondents, DJ Yoda and the critically-acclaimed Ben Howard. This year’s line-up is taking shape as we speak (or type…) and will be with you shortly, watch this space!

But of course, The BRITS is about much more than just partying. The 220km of incredible skiing and snowboarding terrain guarantees to keep first-time riders and skiers happy, while the four world-class snow parks and two halfpipes promise to challenge even the most seasoned of snow experts. When you’re not out on the slopes sampling some of Europe’s finest freestyle terrain sit back and watch the cream of UK freestyle skiers & snowboarders battle it out for the coveted British Championship medals, including the Trespass Ski/Snowboardcross and the Protest Slopestyle title.

With slopestyle recently being included in the Sochi 2014 Olympic Games, The BRITS now dishes out titles in three Olympic disciplines, Halfpipe, Trespass Snowboard/Skiercross and the Protest Slopestyle, as well as continuing to crown the British Big Air Champion.

When you’re done rocking your thermal socks off and ridden more vertical metres than you can shake a dirty ski pole at, stumble into the comfort of your styling accommodation at one of Laax’s two renowned design hotels, the ultra-hip Riders Palace and the super-slick rocksresort. Check out the website for booking details and event updates for the authentic snow & music festival: www.the-brits.com

Week-packages start from £295, including seven nights’ accommodation, seven day liftpass, BRITS event wristband, which includes free access to all the club nights and a horde of discounts, and an official BRITS beanie. With return flights with Easyjet currently at £70, there’s no better time to book…

The BRITS would not be possible without its highly supportive sponsors: Protest, Trespass, Cushe and Snow+Rock. Media partners: Whitelines, Huck, Extreme Sports Channel, Downdays.eu, Ski Club of Great Britain, Metrosnow.co.uk, In The Snow and Snowboardclub.co.uk. Destination partners: Switzerland Tourism and LAAX. Governing Bodies: TTR, AFP, WSF and BSS.